The Argentum Design Company
Sara has been making jewellery professionally for over 20 years! Originally self-taught as a silversmith her pieces have developed into a more colourful and playful style, since starting to work in polymer clay. Sara came to me to talk about a brand elevation as she felt her branding was starting to feel a little out of date and more representative of her older jewellery style.
Argentum was my third brand elevation and the first client since I introduced the collaborative mood board as an early part of the process. I found that this along with my disco call and our on-boarding session really gave me a crystal clear direction of where we should take Sara's brand.
Argentum mood board and brand development
Sara's lifelong love of mid-century art and design, along with her desire to move the old branding forward led me to design a gorgeous star burst icon mark to sit alongside her company name. We kept the same font, but gave it a more contemporary look by replacing the embossed effect with the use of flat colour.
I suggested that as Sara's jewellery designs are so colourful, it would be wise to have several colour ways for the logo so she could have her earring cards printed in different colour palettes depending on the design of the jewellery that would sit on them.
Argentum Branding Style Guide
As Sara is a retainer client, I have also recently created some additional designs, including a repeat pattern of the starburst. This design was originally created as the background for Sara’s new product shots, however we both fell in love with it so expect it will be popping up in other places too! I have also illustrated her jewellery care instructions card.
At the time of writing, I have just been designing and building a new MailChimp template for Sara and am about start work on her website graphics. We have a Brand Refresh Strategy Zoom booked in for later this week, where I will guide her through a relaunch strategy and we will divide up the work around that.
This is such an exciting part of the process, I love seeing everything coming together and watching my client’s confidence building and their enthusiasm to show off their all new branding to the world!
