Curious Twist
Melody first came to me through hearing an interview about my late ADHD diagnosis on a podcast episode! As a neurodiverse business owner too, Melody thought it would be great to connect and see if our similar brains could work together.
Curious Twist was defo a bit of me -feminist, left-wing and humorous mantras bringing that badass vibe to the Cross Stitch scene! And from that first Disco Call Melody and I got on like a house on fire!
Curious Twist Printed Flyer
Melody had a logo she was keen to keep, however she wanted to update it slightly by bringing in a new font. Then from there we would create a full brand identity.
I could sense that Melody wanted her brand to reflect her loud and kinda crazy (she won’t mind me saying that!) personality so I introduced a bright and bold new colour palette, a strong header font and a more playful friendly hand-written font. I also took inspiration from the style of the original logo, and created several new design elements to complement it.
Curious Twist Branding Style Guide
Curious Twist Newsletter Design
I designed a new look newsletter format and thought of a brilliant new name too! THE C-WORD fits the bill perfectly. Melody loves to swear and a lot of her designs feature the F or the C-word!
We had great fun working together and discussing our ADHD brains and still hope to meet up in real life soon!
