Metallimonsters
Over the last decade, Carol has pretty much singlehandedly built Metallimonsters into a worldwide brand from her home studio whilst bringing two baby girls into the world!
She now has over 40 stockists...and you'll find her brand in stores all over the globe including in Australia, and North America.
Metallimonsters Newsletter Design and Website Graphics
Carol approached me as she felt it was time to get in some regular creative and marketing help and wanted to start with a full branding refresh!
We decided to keep the original Metaliimonsters logo but enhance it with a striking new colour palette of blood red, hot pink, bright orange and lime green! I also created a bank of new black and white design elements and sourced two new metal inspired fonts. This bold new branding is not one for the faint hearted but I kinda figured when your target customer are metalheads...you can go all out!
Metallimonsters Pinterest Graphics
Metallimonsters Pinterest Graphics
Once I'd got the visuals right, it was time to work on strategy around a rebranding launch. I created teaser images for social media and redesigned Carol's ever so popular newsletter.
Carol is by nature quite a shy introvert and has always shied away from showing her face on socials, however she explained to me early on this was something she’d like to try. So, I have also been advising Carol behind the scenes with her social media strategy, sometimes gently pushing her out of her comfort zone, always with the plan to increase her confidence not only in herself but also the incredible business that she's built!
Metallimonsters Printed Flyer
Metallimonsters Branding Style Guide
So far we've given the Metallimonsters brand a cohesive look both online and in all print collateral. I’ve also designed stands for trade shows and been helping Carol brainstorm some great ideas for product lines!
As a busy working mum of two gorgeous girls, Carol was keen to have me help pre-plan her social content ahead of the 6 weeks summer holidays. I produced a social media content calendar and banks of social media images for Carol to schedule,
so she could relax into family time knowing that her social media accounts would be ticking over with little input needed.
Coming up next is a brand photoshoot with lots cute little people! And we are about to up our Pinterest game...
I love working with Carol and always listen to my favourite metal playlists to get me in the mood whilst I work!
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