Client: Sea Social Work
Services required:
Fulll Brand Identity and Brand Photoshoot
The Situation:
Ali is an independent expert witness consultant and social worker. She was seeking to rebrand herself with a brand aesthetic and photography shoot that felt authentically her and showed off her vibrant personality. Her ethos was to stand out in a corporate world, by being herself, standing up for what she believes in and advocating for her clients to help them understand the system they are navigating.
The Solution:
Together, we decided to draw on photography of the Women's Equality marches of the 1960’s and 1970’s for the branding, whilst adding a vibrant colour palette to provide a modern twist. We felt this perfectly demonstrated Ali’s commitment to fundamental human rights and standing for feminism and women supporting women in business and in life.
Our journey toward crafting a brand which was perfectly designed to speak to the right people, whilst also being all about Ali, was a very enjoyable process for us both.
Client:
Rebecca Marley Creative
Services required:
Fulll Brand Identity and Brand Photoshoot
The Situation:
Becky has been working as a Creative Assistant and is now rebranding as a Customer Journey Strategist.Her target market is holistic brands and she wants to work within the ADHD community.Becky is dedicated to growth mindset and so is frequently learning and training herself on new tech and AI. Becky also loves to travel, is inspired by nature and loves the stunning tropical plants she sees on her travels.
The Solution:
Combining the concepts of growth mindset and Becky's love of nature, we decided to start this brand identity with a photo shoot in a tropical garden in central London! Becky loves a vibrant colour palette and a nice gradient. We felt we could combine the two with horticultural style photography, to make a beautiful calming brand that would attract her target client, whilst clearly demonstrating her expertly honed ability to support them through their entire customer journey.
Client: Climate Confidence
Services required:
Full Brand Identity
The Situation:
Climate confidence is a not-for-profit Consultancy based in Lewisham, whose goal is to help local small businesses make positive changes to their carbon emissions. This is accomplished through workshops, local talks and discussions.
We decided to keep this brand simple, clean, fresh and clear, in order to attract as many local customers, from as wide a range of industries as possible. I wanted to create something that was eye-catching, self-explanatory and contemporary, for my client. We focussed on creating eye-catching social media posts and posters for local shop windows, each with exceptionally clear, legible graphics and typography, with the latter being easily legible from a distance.
The Solution:
We have a free 25 min disco call to get to know each other and chat through exactly what is required.
DISCO CALL
You start us off on this one and share it with me. I add to it other ideas and inspiration I think you'll like too.
PINTEREST COLLAB
MOOD BOARD
I'll go off and put my initial ideas together, I'll design and create you a logo suite, colour palette, find fonts that fit your tone of voice and general vibe and show you how all this can come together!
DESIGN STAGE AND BRAND PRESENTATION
I'll tweak any lil details then get to work creating your brand style guide, exporting full logo suite and designing your social media banners and templates!
REFINE & FINALISE DESIGNS
ON-BOARDING
I send you over my "where you at?" branding pack. This helps me understand your story so far, your company values and vision and also gives me more insight into your market.
CREATIVE DIRECTION AND STRATEGY SESSION
Now, this is really where the magic happens...I will lead you through a Zoom of everything I've taken and understood so far, there'll be light bulb moments and ideas a plenty!
FEEDBACK CALL
You'll have a few days to ponder, then we hop on a quick call and you come back to me with any tweaks / amends to get the full Brand ID just right!
GET IT OUT THERE!
I'll help you put into place a strategy to get your new branding out into the world! Then...we share everywhere and we celebrate!
